Number of healthy snack types purchased by moms in the U.S. 2016

Number of better-for-you snack types purchased by Millennial and Gen X moms in the last month in the United States as of December 2016

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Release date

April 2017

Region

United States

Survey time period

December 12 to 19, 2016

Number of respondents

1,631 respondents

Age group

18-65 years

Supplementary notes

The source adds the following information: "Millennials are defined as being born between 1977 and 1995 and Gen X is defined as being born between 1965 and 1976."

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