This statistic shows the results of a Statista survey in which male U.S. respondents were asked if they personally used hair care and styling brands aimed primarily at men, sorted by ethnicity. During the June 2017 survey, 34 percent of African American respondents reported personally using AXE a hair care and styling brand primarily aimed at men.
Men's hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity
Male U.S. residents, who use any hair care products at least once per month and know at least one brand
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you personally use hair care and styling brands aimed primarily at men?"
Multiple answers were possible.
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Statista Survey. (July 1, 2017). Men's hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/723801/men-s-hair-care-and-styling-brands-used-by-men-us-ethnicity/
Statista Survey. "Men's hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity." Chart. July 1, 2017. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/723801/men-s-hair-care-and-styling-brands-used-by-men-us-ethnicity/
Statista Survey. (2017). Men's hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/723801/men-s-hair-care-and-styling-brands-used-by-men-us-ethnicity/
Statista Survey. "Men's Hair Care and Styling Brands Used by Male Consumers in The United States as of June 2017, by Ethnicity." Statista, Statista Inc., 1 Jul 2017, https://www.statista.com/statistics/723801/men-s-hair-care-and-styling-brands-used-by-men-us-ethnicity/
Statista Survey, Men's hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity Statista, https://www.statista.com/statistics/723801/men-s-hair-care-and-styling-brands-used-by-men-us-ethnicity/ (last visited January 10, 2025)
Men's hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity [Graph], Statista Survey, July 1, 2017. [Online]. Available: https://www.statista.com/statistics/723801/men-s-hair-care-and-styling-brands-used-by-men-us-ethnicity/
