This statistic shows the results of a Statista survey in which male U.S. respondents were asked which hair care and styling brands they usually personally use, sorted by ethnicity. During the June 2017 survey, 38 percent of Hispanic American respondents reported personally using the hair care and styling brand Head & Shoulders.
Hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity
Characteristic
Asian
Black or African American
Hispanic American or Latino/a
White/Caucasian
Other
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Male U.S. residents, who use any hair care products at least once per month and know at least one brand
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "And which of the following hair care and styling brands do you usually personally use?"
Multiple answers were possible.
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Statista Survey. (July 1, 2017). Hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/723772/used-hair-care-and-styling-brands-men-us-ethnicity/
Statista Survey. "Hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity." Chart. July 1, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/723772/used-hair-care-and-styling-brands-men-us-ethnicity/
Statista Survey. (2017). Hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/723772/used-hair-care-and-styling-brands-men-us-ethnicity/
Statista Survey. "Hair Care and Styling Brands Used by Male Consumers in The United States as of June 2017, by Ethnicity." Statista, Statista Inc., 1 Jul 2017, https://www.statista.com/statistics/723772/used-hair-care-and-styling-brands-men-us-ethnicity/
Statista Survey, Hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity Statista, https://www.statista.com/statistics/723772/used-hair-care-and-styling-brands-men-us-ethnicity/ (last visited August 24, 2024)
Hair care and styling brands used by male consumers in the United States as of June 2017, by ethnicity [Graph], Statista Survey, July 1, 2017. [Online]. Available: https://www.statista.com/statistics/723772/used-hair-care-and-styling-brands-men-us-ethnicity/