Usage of digital marketing methods in SMEs in Finland 2018

According to the 2018 survey, small and medium-sized enterprises (SMEs) regularly used social media for digital marketing in Finland. 77 percent of the small businesses used social media regularly or occasionally for marketing purposes. Another 70 percent practiced keyword-optimization on their webpage either regularly or occasionally. At the same time, 36 percent of companies reported that they did not have an online shop, while 44 percent did not consider them relevant for their business.