This statistic illustrates the share of consumers purchasing smartphones based on their peers in the United Kingdom (UK) in 2017. A total of 10 percent of respondents stated that they bought smartphones to differentiate themselves from others. On the other hand, six percent of respondents stated that they bought smartphones depending on what others used. Generally, there were more features to consider in smartphones than what peers purchased.
Share of consumers purchasing smartphones based on their peers in the United Kingdom (UK) in 2017
respondents are english speaking residential population who own a smartphone
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Please choose which of the following statements applies to yourself - Left; I buy smartphones to differentiate myself from others, - Right: I buy smartphones depending on what others use"
The source does not provide any information regarding percentage points exceeding 100 percent.
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Statista. (May 24, 2017). Share of consumers purchasing smartphones based on their peers in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/723111/share-of-consumers-purchasing-smartphones-based-on-their-peers-in-the-uk/
Statista. "Share of consumers purchasing smartphones based on their peers in the United Kingdom (UK) in 2017." Chart. May 24, 2017. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/723111/share-of-consumers-purchasing-smartphones-based-on-their-peers-in-the-uk/
Statista. (2017). Share of consumers purchasing smartphones based on their peers in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/723111/share-of-consumers-purchasing-smartphones-based-on-their-peers-in-the-uk/
Statista. "Share of Consumers Purchasing Smartphones Based on Their Peers in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 24 May 2017, https://www.statista.com/statistics/723111/share-of-consumers-purchasing-smartphones-based-on-their-peers-in-the-uk/
Statista, Share of consumers purchasing smartphones based on their peers in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/723111/share-of-consumers-purchasing-smartphones-based-on-their-peers-in-the-uk/ (last visited October 19, 2024)
Share of consumers purchasing smartphones based on their peers in the United Kingdom (UK) in 2017 [Graph], Statista, May 24, 2017. [Online]. Available: https://www.statista.com/statistics/723111/share-of-consumers-purchasing-smartphones-based-on-their-peers-in-the-uk/