This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how important brands are to them when purchasing face make-up (foundation, concealer, powder, blush etc.) products. Among those surveyed, the largest proportion (30 percent) said they only consider buying face makeup products from brands that they trust. In contrast, 5 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.
Female consumers' opinions on face make-up (foundation, concealer, powder, blush etc.) brand importance in the United Kingdom (UK) in 2017*
English speaking female population; those who use face make-up at least once a month
Method of interview
Online survey
Supplementary notes
* The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same brand of face makeup (foundation, concealer, powder, blush etc.). | I always try different face makeup (foundation, concealer, powder, blush etc.) brands.]"
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Statista. (June 1, 2017). Female consumers' opinions on face make-up (foundation, concealer, powder, blush etc.) brand importance in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/722841/women-s-face-make-up-brand-importance-united-kingdom-uk/
Statista. "Female consumers' opinions on face make-up (foundation, concealer, powder, blush etc.) brand importance in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/722841/women-s-face-make-up-brand-importance-united-kingdom-uk/
Statista. (2017). Female consumers' opinions on face make-up (foundation, concealer, powder, blush etc.) brand importance in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/722841/women-s-face-make-up-brand-importance-united-kingdom-uk/
Statista. "Female Consumers' Opinions on Face Make-up (Foundation, Concealer, Powder, Blush Etc.) Brand Importance in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722841/women-s-face-make-up-brand-importance-united-kingdom-uk/
Statista, Female consumers' opinions on face make-up (foundation, concealer, powder, blush etc.) brand importance in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/722841/women-s-face-make-up-brand-importance-united-kingdom-uk/ (last visited December 21, 2024)
Female consumers' opinions on face make-up (foundation, concealer, powder, blush etc.) brand importance in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722841/women-s-face-make-up-brand-importance-united-kingdom-uk/
