This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about their willingness to try out new face make-up (foundation, concealer, powder, blush etc.) trends. Among those surveyed, 18 percent said they rely only on what they have already tried and tested, while 8 percent like to try out new trends. The largest proportion of respondents (31 percent) position themselves in the middle of this scale.
Female consumers' opinions on trying out new face make-up ( foundation, concealer, powder, blush etc.) trends in the United Kingdom (UK) in 2017*
Characteristic
Share of respondents
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English speaking female population; those who use face make-up at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [When it comes to face makeup (foundation, concealer, powder, blush etc.), I only rely on what I have tried and tested. | I like to try new face makeup (foundation, concealer, powder, blush etc.) trends.]"
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Statista. (June 1, 2017). Female consumers' opinions on trying out new face make-up ( foundation, concealer, powder, blush etc.) trends in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/722835/women-s-willingness-to-try-new-face-make-up-trends-united-kingdom-uk/
Statista. "Female consumers' opinions on trying out new face make-up ( foundation, concealer, powder, blush etc.) trends in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/722835/women-s-willingness-to-try-new-face-make-up-trends-united-kingdom-uk/
Statista. (2017). Female consumers' opinions on trying out new face make-up ( foundation, concealer, powder, blush etc.) trends in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/722835/women-s-willingness-to-try-new-face-make-up-trends-united-kingdom-uk/
Statista. "Female Consumers' Opinions on Trying out New Face Make-up ( Foundation, Concealer, Powder, Blush Etc.) Trends in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722835/women-s-willingness-to-try-new-face-make-up-trends-united-kingdom-uk/
Statista, Female consumers' opinions on trying out new face make-up ( foundation, concealer, powder, blush etc.) trends in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/722835/women-s-willingness-to-try-new-face-make-up-trends-united-kingdom-uk/ (last visited July 22, 2024)
Female consumers' opinions on trying out new face make-up ( foundation, concealer, powder, blush etc.) trends in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722835/women-s-willingness-to-try-new-face-make-up-trends-united-kingdom-uk/
