This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked how often they purchase the same face make-up (foundation, concealer, powder, blush etc.) products. Among those surveyed, 19 percent see themselves as completely loyal face make-up users, always sticking to the same product. Meanwhile, the largest proportion of respondents (34 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.
Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017*
English speaking female population; those who use face make-up at least once a month
Method of interview
Online survey
Supplementary notes
The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same face makeup (foundation, concealer, powder, blush etc.) product. | I always try different face makeup (foundation, concealer, powder, blush etc.) product.]"
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Statista. (June 1, 2017). Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
Statista. "Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
Statista. (2017). Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
Statista. "Female Customers' Opinions on Face Make-up (Foundation, Concealer, Powder, Blush Etc.) Product Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
Statista, Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/ (last visited December 21, 2024)
Female customers' opinions on face make-up (foundation, concealer, powder, blush etc.) product loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722813/women-s-face-make-up-product-loyalty-united-kingdom-uk/
