This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how often they use face make-up products (foundation, concealer, powder, blush etc.) from the same brand. Among those surveyed, 35 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones.
Women's opinions on face make-up (foundation, concealer, powder, blush etc.) brand loyalty in the United Kingdom (UK) in 2017*
English speaking female population; those who use face make-up at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "Please position yourself in regards to the following statements. [I always use the same brand of face makeup (foundation, concealer, powder, blush etc.). | I always try different face makeup (foundation, concealer, powder, blush etc.) brands.]"
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Statista. (June 1, 2017). Women's opinions on face make-up (foundation, concealer, powder, blush etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/722803/women-s-face-make-up-brand-loyalty-united-kingdom-uk/
Statista. "Women's opinions on face make-up (foundation, concealer, powder, blush etc.) brand loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/722803/women-s-face-make-up-brand-loyalty-united-kingdom-uk/
Statista. (2017). Women's opinions on face make-up (foundation, concealer, powder, blush etc.) brand loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/722803/women-s-face-make-up-brand-loyalty-united-kingdom-uk/
Statista. "Women's Opinions on Face Make-up (Foundation, Concealer, Powder, Blush Etc.) Brand Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722803/women-s-face-make-up-brand-loyalty-united-kingdom-uk/
Statista, Women's opinions on face make-up (foundation, concealer, powder, blush etc.) brand loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/722803/women-s-face-make-up-brand-loyalty-united-kingdom-uk/ (last visited November 24, 2024)
Women's opinions on face make-up (foundation, concealer, powder, blush etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722803/women-s-face-make-up-brand-loyalty-united-kingdom-uk/
