This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual cosmetic (foundation, lipstick, mascara etc.) brand. The most likely reason for switching brands is wanting to try something new, quoted by 46 percent of respondents. Other frequently cited reasons for brand switching are deals on other brands (35 percent), dissatisfaction with one's usual brand (28 percent) and recommendations from friends/acquaintances (27 percent).
What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand?
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Statista. (June 1, 2017). What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
Statista. "What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? ." Chart. June 1, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
Statista. (2017). What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
Statista. "What Would Make You Switch Your Usual Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.) Brand? ." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
Statista, What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? Statista, https://www.statista.com/statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/ (last visited December 30, 2024)
What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand? [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722777/women-s-cosmetics-reasons-for-switching-brands-united-kingdom-uk/
