This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying decorative cosmetic products, such as foundation, lipstick and mascara. Among those surveyed, 55 percent said that they base their cosmetic purchases on the quality of products, making this the most important criteria in the provided list. Other frequently cited factors were value for money (54 percent) and the brand of cosmetics (44 percent).
Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 1, 2017). Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
Statista. "Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?." Chart. June 1, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
Statista. (2017). Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
Statista. "Based on Which Criteria Do You Usually Select Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.)?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
Statista, Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? Statista, https://www.statista.com/statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/ (last visited November 21, 2024)
Based on which criteria do you usually select decorative cosmetics (foundation, lipstick, mascara etc.)? [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722720/cosmetics-buying-criteria-among-women-united-kingdom-uk/
