This statistic shows the leading fifteen cosmetic brands in the United Kingdom (UK), based on the awareness of the brands among female respondents to a 2017 survey. The results of the survey show that women in the UK are most familiar with the cosmetic brands Rimmel and Max Factor, both of which around 86 percent of respondents are able to recognize by name. In third place is the brand Avon, which 83 percent of those surveyed are familiar with.
Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 1, 2017). Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/
Statista. "Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?." Chart. June 1, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/
Statista. (2017). Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/
Statista. "Which of The following Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.) Brands Do You Know (at Least by Name)?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/
Statista, Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? Statista, https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/ (last visited December 22, 2024)
Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722597/cosmetic-brand-awareness-among-females-united-kingdom-uk/
