Number of tourist arrivals in Florence 2010-2023, by tourist type
The total number of tourist arrivals in Florence, including inbound and domestic travelers, increased sharply in 2023 over the previous year. Overall, travel accommodation establishments in the popular Italian destination recorded around 3.8 million arrivals by international visitors and 1.5 million arrivals by domestic tourists in 2023.
What nationalities visit Florence the most?
In 2023, the United States was by far the leading inbound travel market in Florence based on tourist arrivals. That year, tourist arrivals from the U.S. totaled nearly 900,000, exceeding the figure reported in 2019, before the impact of COVID-19. Meanwhile, Germany, France, and Spain followed in the ranking in 2023, each with over 200,000 arrivals.
How many travel accommodation establishments are there in Florence?
In 2023, the number of hotels in Florence experienced an annual decline. Overall, there were over 500 such establishments in the destination, with three-star hotels accounting for most establishments. Meanwhile, the number of non-hotel accommodation establishments in Florence rose over the same period, with approximately 5,200 such establishments in 2023.
