Leading beauty brands on social media in the U.S. 2020, by actions

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, Kylie Cosmetics was the most popular U.S. consumer beauty brand with 151 million cross-platform actions on social media brand content. Colourpop Cosmetics was second with more than 147 million social media actions on brand-owned content.

Leading consumer beauty brands in the United States on social media in 2020, by user engagement (in million actions)

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

total cross-platform actions on Facebook, Twitter and Instagram; only includes primary brand pages

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User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

8

Twitter

7

Instagram

7

Further related statistics

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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