Leading U.S. brands on Instagram 2020, by user engagement

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, The Shade Room was the leading U.S. brand on Instagram with 3.3 billion post-level likes and comments. Second-ranked Bleacher Report generated 2.1 billion Instagram actions on content posts.

Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions)

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

post-level likes and comments

Supplementary notes

*These rankings exclude sports teams, TV shows and public figures.

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