Leading U.S. brands on Facebook 2020, by user engagement

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, Fox News was the leading U.S. brand on Facebook with almost 491.4 million post-level reactions, comments, and shares. Second-ranked The Dodo generated nearly 448 million Facebook interactions on content posts.

Leading brands in the United States on Facebook in 2020, based on user engagement (in million actions)

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

post-level reactions, comments and shares

Supplementary notes

*These rankings exclude sports teams, TV shows and public figures.

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User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

8

Twitter

7

Instagram

7

Further related statistics

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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