Leading U.S. publishers on social media 2020, by user engagement

Published by
Stacy Jo Dixon,
Mar 22, 2022
In 2020, The Shade Room was the most popular media publishing brand in the United States on social media, generating almost 3.3 billion total cross-platform social media actions on owned content. Second ranked Official WorldStarHipHop accounted for one billion cross-platform actions.

Leading publishers in the United States on social media in 2020, based on user engagement (in million actions)

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

reactions, comments, shares, retweets and likes on owned content published by brands on Facebook, Twitter and Instagram

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User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

8

Twitter

7

Instagram

7

Further related statistics

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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