This statistic represents the adoption rate of digital entertainment among non-English internet users across India in 2016, broken down by language, with a forecast for 2021. The adoption rate among Bengali internet readers was the highest in 2016 with about 94 percent, and was projected to reach about 95 percent in 2021.
Adoption rate of digital entertainment among non-English internet users across India in 2016 and 2021, by language*
User base refers to accessing the category and not necessarily transaction on these platforms.
Supplementary notes
* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.
** Forecast.
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KPMG, & Google. (April 25, 2017). Adoption rate of digital entertainment among non-English internet users across India in 2016 and 2021, by language* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/721800/non-english-digital-entertainment-adoption-by-language-india/
KPMG, und Google. "Adoption rate of digital entertainment among non-English internet users across India in 2016 and 2021, by language*." Chart. April 25, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/721800/non-english-digital-entertainment-adoption-by-language-india/
KPMG, Google. (2017). Adoption rate of digital entertainment among non-English internet users across India in 2016 and 2021, by language*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/721800/non-english-digital-entertainment-adoption-by-language-india/
KPMG, and Google. "Adoption Rate of Digital Entertainment among Non-english Internet Users across India in 2016 and 2021, by Language*." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/721800/non-english-digital-entertainment-adoption-by-language-india/
KPMG & Google, Adoption rate of digital entertainment among non-English internet users across India in 2016 and 2021, by language* Statista, https://www.statista.com/statistics/721800/non-english-digital-entertainment-adoption-by-language-india/ (last visited December 22, 2024)
Adoption rate of digital entertainment among non-English internet users across India in 2016 and 2021, by language* [Graph], KPMG, & Google, April 25, 2017. [Online]. Available: https://www.statista.com/statistics/721800/non-english-digital-entertainment-adoption-by-language-india/
