This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their hair dye selection on. During the May 2017 survey, 56 percent of respondents aged 30 to 59 years named the product's quality as an important purchase factor.
Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group
Characteristic
18 to 29 years
30 to 59 years
60 years and older
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Statista Survey. (June 1, 2017). Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/
Statista Survey. "Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/
Statista Survey. (2017). Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/
Statista Survey. "Leading Hair Dye Products Purchase Criteria According to Women in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/
Statista Survey, Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/ (last visited July 27, 2024)
Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/721479/hair-dye-purchase-criteria-in-the-us-by-age/