Women's hair dye product purchase criteria in the U.S. 2017, by age

Leading hair dye products purchase criteria according to women in the United States as of May 2017, by age group

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Source

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Release date

June 2017

Region

United States

Survey time period

May 18 to 23, 2017

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

591 English speaking women who buy hair dye

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Based on which criteria do you usually select hair dyes?"
Multiple answers were possible.

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