This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their hair styling product selection on. During the May 2017 survey, 57 percent of respondents aged 30 to 59 years named the product's quality as an important purchase factor.
Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group
Characteristic
18 to 29 years
30 to 59 years
60 years and older
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977 English speaking women who buy hair styling products
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Based on which criteria do you usually select hair styling products?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/721351/hair-styling-product-purchase-criteria-in-the-us-by-age/
Statista Survey. "Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/721351/hair-styling-product-purchase-criteria-in-the-us-by-age/
Statista Survey. (2017). Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/721351/hair-styling-product-purchase-criteria-in-the-us-by-age/
Statista Survey. "Leading Hair Styling Products Purchase Criteria According to Women in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/721351/hair-styling-product-purchase-criteria-in-the-us-by-age/
Statista Survey, Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/721351/hair-styling-product-purchase-criteria-in-the-us-by-age/ (last visited July 22, 2024)
Leading hair styling products purchase criteria according to women in the United States as of May 2017, by age group [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/721351/hair-styling-product-purchase-criteria-in-the-us-by-age/