Reasons for using face make-up among women in the United Kingdom (UK) 2017
This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked why they usually use face make-up products, such as foundation, concealer, powder and blush. Out of the women surveyed, 73 percent said that they use face make-up to look better, making this the most common reason in the provided list. Other popular explanations for face make-up use are for boosting confidence (58 percent) and hiding flaws (46 percent).