This statistic presents the leading reasons why consumer in the United States subscribed to e-mail newsletters as of May 2017. During the survey period, 51 percent of respondents stated that they have subscribed to a newsletter in order to receive discounts.
Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017
Characteristic
Share of respondents
When I find the content particularly interesting
52%
When it gives me a discount
51%
When making an order
31%
When I do not want to check the website regularly for news
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Statista Survey. (June 9, 2017). Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/720788/us-consumer-newsletters-reason-subscribing/
Statista Survey. "Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017." Chart. June 9, 2017. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/720788/us-consumer-newsletters-reason-subscribing/
Statista Survey. (2017). Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/720788/us-consumer-newsletters-reason-subscribing/
Statista Survey. "Reasons for Subscribing to E-mail Newsletters According to Consumers in The United States as of May 2017." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/720788/us-consumer-newsletters-reason-subscribing/
Statista Survey, Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017 Statista, https://www.statista.com/statistics/720788/us-consumer-newsletters-reason-subscribing/ (last visited December 19, 2024)
Reasons for subscribing to e-mail newsletters according to consumers in the United States as of May 2017 [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/720788/us-consumer-newsletters-reason-subscribing/
