As of August 2021, Gen Zers were the most likely group in the U.S. to have a current Netflix subscription, with 78 percent saying that they subscribed to the service, compared to just 49 percent of Baby Boomers. Meanwhile, GenXers were the most likely to subscribe in the past, but not anymore.
Share of adults with a Netflix subscription in the United States as of August 2021, by generation
Characteristic
I (or someone in my household) currently subscribe
I (or someone in my household) subscribed in the past, but not now
I (or someone in my household) have never subscribed
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (August 13, 2021). Share of adults with a Netflix subscription in the United States as of August 2021, by generation [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult. "Share of adults with a Netflix subscription in the United States as of August 2021, by generation." Chart. August 13, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult. (2021). Share of adults with a Netflix subscription in the United States as of August 2021, by generation. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult. "Share of Adults with a Netflix Subscription in The United States as of August 2021, by Generation." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult, Share of adults with a Netflix subscription in the United States as of August 2021, by generation Statista, https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/ (last visited October 31, 2024)
Share of adults with a Netflix subscription in the United States as of August 2021, by generation [Graph], Morning Consult, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
