As of August 2021, Gen Zers were the most likely group in the U.S. to have a current Netflix subscription, with 78 percent saying that they subscribed to the service, compared to just 49 percent of Baby Boomers. Meanwhile, GenXers were the most likely to subscribe in the past, but not anymore.
Share of adults with a Netflix subscription in the United States as of August 2021, by generation
Characteristic
I (or someone in my household) currently subscribe
I (or someone in my household) subscribed in the past, but not now
I (or someone in my household) have never subscribed
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Share of adults with a Netflix subscription in the United States as of August 2021, by generation
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Morning Consult. (August 13, 2021). Share of adults with a Netflix subscription in the United States as of August 2021, by generation [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult. "Share of adults with a Netflix subscription in the United States as of August 2021, by generation." Chart. August 13, 2021. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult. (2021). Share of adults with a Netflix subscription in the United States as of August 2021, by generation. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult. "Share of Adults with a Netflix Subscription in The United States as of August 2021, by Generation." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
Morning Consult, Share of adults with a Netflix subscription in the United States as of August 2021, by generation Statista, https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/ (last visited April 01, 2025)
Share of adults with a Netflix subscription in the United States as of August 2021, by generation [Graph], Morning Consult, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/720723/netflix-members-usa-by-age-group/
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