U.S. consumers perception to information quality in sponsored content 2017

Do you believe that the information provided in sponsored contributions is objective or influenced by the company?

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Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Special properties

Among the 974 respondents who notice sponsored articles or posts

Method of interview

Online survey

Supplementary notes

Original question: Do you believe that the information in such sponsored contributions is objective or influenced by the company?

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