The statistic shows the distribution of luxury advertising spending worldwide in 2017 and 2019, broken down by medium. The source projected that luxury spend on newspaper advertising would account for 5.1 percent of all expenditures in 2019, down from six percent in 2017.
Distribution of luxury advertising spending worldwide in 2017 and 2019, by medium
Characteristic
TV
Newspapers
Magazines
Radio
Outdoor
Cinema
Display
Search
Video
Social media
Other digital
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* Forecast. Data based on the following 23 markets: Australia, Brazil, China, Colombia, France, Germany, Hong Kong, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Russia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, the United Arab Emirates, the UK and the USA.
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Zenith. (May 2, 2018). Distribution of luxury advertising spending worldwide in 2017 and 2019, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/720574/luxury-ad-spend-share-world-medium/
Zenith. "Distribution of luxury advertising spending worldwide in 2017 and 2019, by medium." Chart. May 2, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/720574/luxury-ad-spend-share-world-medium/
Zenith. (2018). Distribution of luxury advertising spending worldwide in 2017 and 2019, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/720574/luxury-ad-spend-share-world-medium/
Zenith. "Distribution of Luxury Advertising Spending Worldwide in 2017 and 2019, by Medium." Statista, Statista Inc., 2 May 2018, https://www.statista.com/statistics/720574/luxury-ad-spend-share-world-medium/
Zenith, Distribution of luxury advertising spending worldwide in 2017 and 2019, by medium Statista, https://www.statista.com/statistics/720574/luxury-ad-spend-share-world-medium/ (last visited July 22, 2024)
Distribution of luxury advertising spending worldwide in 2017 and 2019, by medium [Graph], Zenith, May 2, 2018. [Online]. Available: https://www.statista.com/statistics/720574/luxury-ad-spend-share-world-medium/