U.S. consumers frequently aware of sponsored content in selected media 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic presents the share of consumers in the United States who have noticed sponsored content in selected media as of May 2017. During the survey period, 64 percent of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73 percent of respondents said the same about sponsored content on TV.

Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017

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Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: How often do you notice sponsored content? This includes contributions in journalistic formats presented by a commercial company. Often, they are designed in the same style as the journalistic contributions. I notice sponsored content … Answer: very frequently or occasionally

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