Adult and baby wipe unit sales Great Britain 2017

This statistic displays the number of adult wipe and baby wipe products in Great Britain in 2017. As of the 52 week period ending December 30, 2017, there were over 190 million units of wipe products sold in Great Britain. The majority of sales were comprised from baby wipes which accounted for 155.6 million units. In the same period, the number of unit sales for adult wipe products reached 29.3 million units.

Number of unit sales of adult wipe and baby wipe products in Great Britain in 2017 (in million units)

Characteristic	Number of units in millions
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Release date

December 2017

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Region

United Kingdom (Great Britain)

Survey time period

52 weeks ending December 30, 2017

Supplementary notes

The source provides the following information: Source of information: Produced by IRI from the IRI InfoScan syndicated Health and Beauty databases.

Retail Coverage: IRI InfoScan retail universe covers all multiple and independent pharmacies (including Boots, Superdrug, Wilkinson, Lloydspharmacy etc) and most supermarket and grocery outlets in Great Britain including grocery symbol groups and independents. Major exclusions: wider impulse sectors; sales in Northern Ireland; sales through health food stores, mail order, internet-only vendors (eg Amazon), discount stores (eg, Aldi,Lidl, Poundland).

Data is aggregated census EPOS for multiple retailers with sampled EPOS for independents and symbols. Retail sales value is what is actually paid by the consumer including VAT and net of any promotion. Medicine sales are Over-the-counter only and do not include semi-ethical sales or dispensed prescription sales of either P or GSL licensed products.

The data includes figures for Own Label sales and generic brands

All data is copyright © IRI For further information about the data and other services from IRI, please go to www.IRIworldwide.co.uk or telephone +44 (0)1344 746000.

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