The statistic presents information on the selected luxury brands earned media value (EMV) in March 2016 and 2017. It was found that owing to social media exposure and marketing (including influencer marketing) luxury brands saved an average 33 million U.S. dollars on paid advertising in March 2017. That month Gucci alone saved 58 million U.S. dollar, up from 21 million in the corresponding period of previous year.
Selected luxury brands earned media value (EMV) in March 2016 and 2017
(in million U.S. dollars)
The source created a metric called “Earned Media Value,” (EMV) which estimates how much brands save through organic social media posts - an estimate of money brands have saved in paid advertising because of social media exposure.
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Business Insider. (June 12, 2017). Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider. "Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars)." Chart. June 12, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider. (2017). Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider. "Selected Luxury Brands Earned Media Value (Emv) in March 2016 and 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jun 2017, https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider, Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/720346/luxury-brand-emv/ (last visited November 21, 2024)
Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars) [Graph], Business Insider, June 12, 2017. [Online]. Available: https://www.statista.com/statistics/720346/luxury-brand-emv/
