The statistic presents information on the selected luxury brands earned media value (EMV) in March 2016 and 2017. It was found that owing to social media exposure and marketing (including influencer marketing) luxury brands saved an average 33 million U.S. dollars on paid advertising in March 2017. That month Gucci alone saved 58 million U.S. dollar, up from 21 million in the corresponding period of previous year.
Selected luxury brands earned media value (EMV) in March 2016 and 2017
(in million U.S. dollars)
Characteristic
March 2016
March 2017
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source created a metric called “Earned Media Value,” (EMV) which estimates how much brands save through organic social media posts - an estimate of money brands have saved in paid advertising because of social media exposure.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business Insider. (June 12, 2017). Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider. "Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars)." Chart. June 12, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider. (2017). Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider. "Selected Luxury Brands Earned Media Value (Emv) in March 2016 and 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jun 2017, https://www.statista.com/statistics/720346/luxury-brand-emv/
Business Insider, Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/720346/luxury-brand-emv/ (last visited July 22, 2024)
Selected luxury brands earned media value (EMV) in March 2016 and 2017 (in million U.S. dollars) [Graph], Business Insider, June 12, 2017. [Online]. Available: https://www.statista.com/statistics/720346/luxury-brand-emv/