This statistic shows the leading brands in Brazil in 2017, by Brand Strength Index. Google was ranked first with a brand strength index of 100 percent in 2017. Here you can find a ranking for the most valuable Brazilian brands in 2018, by brand value.
Leading brands in Brazil in 2017, by Brand Strength Index
Characteristic
Brand Strength Index score
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The brand strength index is based on Millward Brown's BrandZ analysis and reflects three factors: brand contribution (the brand's influence on the purchasing decision process), the premium factor (consumers' predisposition to pay more for brands) and the power factor (consumers' predisposition to buy more).
The selection criteria for including brands in the ranking were: the brand must be owned by a public company; the company must report positive results; and the brand must be characterized as a Brazilian brand (originating in Brazil or having a significant proportion of its business located in the region).
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Kantar Millward Brown. (May 19, 2017). Leading brands in Brazil in 2017, by Brand Strength Index [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/720240/brands-strong-brazil/
Kantar Millward Brown. "Leading brands in Brazil in 2017, by Brand Strength Index." Chart. May 19, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/720240/brands-strong-brazil/
Kantar Millward Brown. (2017). Leading brands in Brazil in 2017, by Brand Strength Index. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/720240/brands-strong-brazil/
Kantar Millward Brown. "Leading Brands in Brazil in 2017, by Brand Strength Index." Statista, Statista Inc., 19 May 2017, https://www.statista.com/statistics/720240/brands-strong-brazil/
Kantar Millward Brown, Leading brands in Brazil in 2017, by Brand Strength Index Statista, https://www.statista.com/statistics/720240/brands-strong-brazil/ (last visited July 22, 2024)
Leading brands in Brazil in 2017, by Brand Strength Index [Graph], Kantar Millward Brown, May 19, 2017. [Online]. Available: https://www.statista.com/statistics/720240/brands-strong-brazil/
