This statistic represents the share of non-English internet users that preferred to look at sports in their digital news across India in 2016, broken down by language spoken. Some 60 percent of Bengali speakers had listed sports as one of their most preferred category of digital news to access.
Preference for digital sports news among non-English internet users across India in 2016, by language*
Characteristic
Share of respondents
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User base refers to accessing the category and not necessarily transaction on these platforms.
Supplementary notes
* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.
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KPMG, & Google. (April 25, 2017). Preference for digital sports news among non-English internet users across India in 2016, by language* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/719762/sports-news-among-non-english-digital-news-users-by-preferred-language-india/
KPMG, und Google. "Preference for digital sports news among non-English internet users across India in 2016, by language*." Chart. April 25, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/719762/sports-news-among-non-english-digital-news-users-by-preferred-language-india/
KPMG, Google. (2017). Preference for digital sports news among non-English internet users across India in 2016, by language*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/719762/sports-news-among-non-english-digital-news-users-by-preferred-language-india/
KPMG, and Google. "Preference for Digital Sports News among Non-english Internet Users across India in 2016, by Language*." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/719762/sports-news-among-non-english-digital-news-users-by-preferred-language-india/
KPMG & Google, Preference for digital sports news among non-English internet users across India in 2016, by language* Statista, https://www.statista.com/statistics/719762/sports-news-among-non-english-digital-news-users-by-preferred-language-india/ (last visited August 24, 2024)
Preference for digital sports news among non-English internet users across India in 2016, by language* [Graph], KPMG, & Google, April 25, 2017. [Online]. Available: https://www.statista.com/statistics/719762/sports-news-among-non-english-digital-news-users-by-preferred-language-india/