This statistic represents the popular categories in digital news among non-English internet users across India in 2016. General news was the most popular category in digital news among Indian language internet users amounting to about 67 percent, while politics was about 39 percent during the measured time period.
Popular categories in digital news among non-English internet users across India in 2016*
Characteristic
Share of popular categories
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User base refers to accessing the category and not necessarily transaction on these platforms.
Supplementary notes
* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.
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KPMG. (April 1, 2017). Popular categories in digital news among non-English internet users across India in 2016* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/719630/popular-categories-in-digital-news-among-non-english-users-india/
KPMG. "Popular categories in digital news among non-English internet users across India in 2016*." Chart. April 1, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/719630/popular-categories-in-digital-news-among-non-english-users-india/
KPMG. (2017). Popular categories in digital news among non-English internet users across India in 2016*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/719630/popular-categories-in-digital-news-among-non-english-users-india/
KPMG. "Popular Categories in Digital News among Non-english Internet Users across India in 2016*." Statista, Statista Inc., 1 Apr 2017, https://www.statista.com/statistics/719630/popular-categories-in-digital-news-among-non-english-users-india/
KPMG, Popular categories in digital news among non-English internet users across India in 2016* Statista, https://www.statista.com/statistics/719630/popular-categories-in-digital-news-among-non-english-users-india/ (last visited July 22, 2024)
Popular categories in digital news among non-English internet users across India in 2016* [Graph], KPMG, April 1, 2017. [Online]. Available: https://www.statista.com/statistics/719630/popular-categories-in-digital-news-among-non-english-users-india/