Awareness of shampoo brands among women in the U.S. 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic shows the results of a Statista survey in which U.S. women were asked which shampoo brands they knew of, at least by name. During the May 2017 survey, 82 percent of respondents stated they were familiar with the Head & Shoulders brand, followed by 81 percent who knew of TRESemme.

Share of women familiar with selected shampoo brands in the United States as of May 2017

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Source

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Release date

June 2017

Region

United States

Survey time period

May 18 to 23, 2017

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

English speaking female population

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following shampoo brands do you know (at least by name)?"
Multiple answers were possible.

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