Tamil internet users across India were seen to have the best adaptability to digital news among non-English speaking internet users in the country with an adoption rate of 64 percent in 2016. This was projected to reach about 75 percent by 2021.
Adoption rate of digital news among non-English internet users across India in 2016 and 2021, by language*
Characteristic
2016
2021**
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User base refers to accessing the category and not necessarily transaction on these platforms.
Supplementary notes
* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.
** Forecast.
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KPMG, & Google. (April 25, 2017). Adoption rate of digital news among non-English internet users across India in 2016 and 2021, by language* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/719021/digital-news-adoption-among-non-english-internet-users-by-language-india/
KPMG, und Google. "Adoption rate of digital news among non-English internet users across India in 2016 and 2021, by language*." Chart. April 25, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/719021/digital-news-adoption-among-non-english-internet-users-by-language-india/
KPMG, Google. (2017). Adoption rate of digital news among non-English internet users across India in 2016 and 2021, by language*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/719021/digital-news-adoption-among-non-english-internet-users-by-language-india/
KPMG, and Google. "Adoption Rate of Digital News among Non-english Internet Users across India in 2016 and 2021, by Language*." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/719021/digital-news-adoption-among-non-english-internet-users-by-language-india/
KPMG & Google, Adoption rate of digital news among non-English internet users across India in 2016 and 2021, by language* Statista, https://www.statista.com/statistics/719021/digital-news-adoption-among-non-english-internet-users-by-language-india/ (last visited July 22, 2024)
Adoption rate of digital news among non-English internet users across India in 2016 and 2021, by language* [Graph], KPMG, & Google, April 25, 2017. [Online]. Available: https://www.statista.com/statistics/719021/digital-news-adoption-among-non-english-internet-users-by-language-india/