This statistic represents the limitations in e-retail among non-English internet users across India in 2016. Limited local language content and platform was the highest with about 71 percent, while lack of awareness about the category was about five percent during the measured time period.
Limitations in e-retail among non-English internet users across India in 2016*
* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report. User base refers to those accessing the category and not necessarily transacting on these platforms.
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KPMG, & Google. (April 25, 2017). Limitations in e-retail among non-English internet users across India in 2016* [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/718967/limitations-among-non-english-e-retail-users-india/
KPMG, und Google. "Limitations in e-retail among non-English internet users across India in 2016*." Chart. April 25, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/718967/limitations-among-non-english-e-retail-users-india/
KPMG, Google. (2017). Limitations in e-retail among non-English internet users across India in 2016*. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/718967/limitations-among-non-english-e-retail-users-india/
KPMG, and Google. "Limitations in E-retail among Non-english Internet Users across India in 2016*." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/718967/limitations-among-non-english-e-retail-users-india/
KPMG & Google, Limitations in e-retail among non-English internet users across India in 2016* Statista, https://www.statista.com/statistics/718967/limitations-among-non-english-e-retail-users-india/ (last visited December 31, 2024)
Limitations in e-retail among non-English internet users across India in 2016* [Graph], KPMG, & Google, April 25, 2017. [Online]. Available: https://www.statista.com/statistics/718967/limitations-among-non-english-e-retail-users-india/
