This statistic presents the share of consumers in the United States who found bulk mail/direct mail advertising as of May 2017. During the survey period, ten percent of respondents had expressed that they found direct mail advertising to be very helpful, while 28 percent had reported that it was not helpful at all.
Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [bulk mail/direct mail advertising]
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (June 9, 2017). Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/718797/us-consumer-opinion-direct-mail-advertising-helpful/
Statista Survey. "Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017." Chart. June 9, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/718797/us-consumer-opinion-direct-mail-advertising-helpful/
Statista Survey. (2017). Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/718797/us-consumer-opinion-direct-mail-advertising-helpful/
Statista Survey. "Share of Consumers Who Found Bulk Mail/Direct Mail Advertising to Be Helpful in The United States as of May 2017." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/718797/us-consumer-opinion-direct-mail-advertising-helpful/
Statista Survey, Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017 Statista, https://www.statista.com/statistics/718797/us-consumer-opinion-direct-mail-advertising-helpful/ (last visited December 21, 2024)
Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017 [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/718797/us-consumer-opinion-direct-mail-advertising-helpful/
