U.S. consumers who find print newspaper advertising helpful 2017

Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017

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Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising in printed daily newspapers]

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