Out-stream video ad formats used in Europe 2017, by device

Published by Statista Research Department, Jan 10, 2023
This statistic show the results of a survey on the out-stream video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found in-article, in-page or in-text ads were the most used format for out-stream video advertising across all devices. The format was most often used for ads accessed via PC with 62 percent of respondents stating to use in-article ads for this device.

Out-stream video advertising formats used in Europe in 2017, by device

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Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

700 respondents

Special properties

advertisers, agencies and publishers

Method of interview

Online survey

Supplementary notes

* Refers to share of respondents who stated to use the format in question either 'frequently' or 'sometimes'.

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