Online ad response readiness among non-English users in India - by language 2016

Published by
Tanushree Basuroy,
Dec 19, 2022
This statistic represents the share of online advertisement response readiness among non-English users across India in 2016, based on language. About 97 percent of Tamil internet users were more likely to respond to online advertisements in their local language as compared to English, while response readiness was about 81 percent for Malayalam users during the measured period.

Share of online advertisement response readiness among non-English users across India in 2016, by language*

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Release date

April 2017

Region

India

Survey time period

2016

Supplementary notes

* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.

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