The statistic shows leading fast moving consumer goods (FMCG) brands In Argentina in 2016, by Consumer Reach Points (CRP), also known as household reach. Coca-Cola ranked first that year with approximately 230 million Consumer Reach Points, followed by La Serenisima and Sancor.
Leading fast moving consumer goods (FMCG) brands in Argentina in 2017
(in million Consumer Reach Points)
Characteristic
Number of Consumer Reach Points* in millions
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* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
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Brands & MKT. (May 23, 2018). Leading fast moving consumer goods (FMCG) brands in Argentina in 2017 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Brands & MKT. "Leading fast moving consumer goods (FMCG) brands in Argentina in 2017 (in million Consumer Reach Points)." Chart. May 23, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Brands & MKT. (2018). Leading fast moving consumer goods (FMCG) brands in Argentina in 2017 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Brands & MKT. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Argentina in 2017 (in Million Consumer Reach Points)." Statista, Statista Inc., 23 May 2018, https://www.statista.com/statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/
Brands & MKT, Leading fast moving consumer goods (FMCG) brands in Argentina in 2017 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/ (last visited July 22, 2024)
Leading fast moving consumer goods (FMCG) brands in Argentina in 2017 (in million Consumer Reach Points) [Graph], Brands & MKT, May 23, 2018. [Online]. Available: https://www.statista.com/statistics/718541/most-popular-fmcg-brands-in-argentina-by-reach/