Argentina: leading FMCG brands 2023

Published by P. Navarro Villa, Sep 13, 2024

Coca-Cola was the most chosen FMCG brand in Argentina in 2023, with 260.3 million Consumer Reach Points (CRP). Ranking second was La Serenísima, with 201.6 million CRPs, followed by Arcor, with 90.9 million CRPs.

Leading fast moving consumer goods (FMCG) brands in Argentina in 2023 (in million Consumer Reach Points)

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Source

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Release date

June 2024

Region

Argentina

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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