In 2019, the food brand Gloria was the most purchased brand in Peru with an average household buying frequency of 73.2 times per year. Doña Gusta was the second most purchased brand that year, with a frequency of 32.9 times per year. The most popular health and beauty brand in the South American country in 2019 was Head & Shoulders.
Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency
* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency." Chart. May 20, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Peru in 2019, by Household Purchase Frequency." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency Statista, https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/ (last visited December 22, 2024)
Leading fast moving consumer goods (FMCG) brands in Peru in 2019, by household purchase frequency [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/718467/most-popular-fmcg-brands-in-peru-by-frequency/
