Peru: most popular FMCG brands 2023

Published by P. Navarro Villa, Oct 1, 2024

In 2023, Gloria was the most popular FMCG brand in Peru, with 318.3 million Consumer Reach Points (CRP). Doña Gusta ranked second, with 112 million CRP, followed by San Jorge, with 88.5 million CRP.

Leading fast moving consumer goods (FMCG) brands in Peru in 2023 (in million Consumer Reach Points)

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Release date

June 2024

Region

Peru

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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