In 2019, Gloria was the most popular FMCG brand in Peru, with 404 million Consumer Reach Points (CRP), followed by Doña Gusta, with 112 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Leading fast moving consumer goods (FMCG) brands in Peru in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Peru in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/ (last visited August 25, 2024)
Leading fast moving consumer goods (FMCG) brands in Peru in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/718453/most-popular-fmcg-brands-in-peru-by-reach/