Most popular FMCG brands' household penetration in China 2022

Published by
Xin Ou,
Feb 23, 2024
Dairy brand Yili ranked first for eight consecutive years in Kantar Worldpanel's Chinese FMCG brand ranking. In 2022, the brand reached 91.6 percent household penetration rate.

Leading fast moving consumer goods (FMCG) brands based on household penetration in China in 2022

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Release date

June 2023

Region

China

Survey time period

November 2020 to October 2022

Special properties

across 53 markets covering 37,000 brands

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FMCG market in the Asia-Pacific regionRetail industry in ChinaFood retail in JapanCosmetics in the Asia-Pacific regionShopping behavior in the Asia-Pacific region
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