Bimbo was the leading fast moving consumer goods (FMCG) brand in Mexico in 2021, with almost 99 percent of households surveyed reporting to have purchased the brand at least once a year. Coca-Cola followed second on the list that year, recording a household penetration of exactly 98 percent.
Household penetration of leading fast moving consumer goods (FMCG) brands in Mexico in 2021
Characteristic
Household penetration*
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* Penetration indicates the percentage of households buying the brand at least one time throughout the year.
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2021). Household penetration of leading fast moving consumer goods (FMCG) brands in Mexico in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/718416/most-popular-fmcg-brands-in-mexico-by-penetration/
Kantar Worldpanel. "Household penetration of leading fast moving consumer goods (FMCG) brands in Mexico in 2021." Chart. May 20, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/718416/most-popular-fmcg-brands-in-mexico-by-penetration/
Kantar Worldpanel. (2021). Household penetration of leading fast moving consumer goods (FMCG) brands in Mexico in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/718416/most-popular-fmcg-brands-in-mexico-by-penetration/
Kantar Worldpanel. "Household Penetration of Leading Fast Moving Consumer Goods (Fmcg) Brands in Mexico in 2021." Statista, Statista Inc., 20 May 2021, https://www.statista.com/statistics/718416/most-popular-fmcg-brands-in-mexico-by-penetration/
Kantar Worldpanel, Household penetration of leading fast moving consumer goods (FMCG) brands in Mexico in 2021 Statista, https://www.statista.com/statistics/718416/most-popular-fmcg-brands-in-mexico-by-penetration/ (last visited July 22, 2024)
Household penetration of leading fast moving consumer goods (FMCG) brands in Mexico in 2021 [Graph], Kantar Worldpanel, May 20, 2021. [Online]. Available: https://www.statista.com/statistics/718416/most-popular-fmcg-brands-in-mexico-by-penetration/
