Dairy brand Yili ranked first for eight consecutive years in Kantar Worldpanel's most chosen Chinese FMCG brand ranking. In 2022, the brand received around 1.23 billion Consumer Reach Points, followed by another popular dairy brand Mengniu with about 1.07 billion points.
Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022
(in million Consumer Reach Points*)
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (June 30, 2023). Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*)." Chart. June 30, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel. (2023). Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Based on Household Reach in China in 2022 (in Million Consumer Reach Points*)." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/718409/fmcg-brands-reach-china/ (last visited November 21, 2024)
Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
