Most popular FMCG brands' household reach in China 2022

Published by
Xin Ou,
Feb 23, 2024
Dairy brand Yili ranked first for eight consecutive years in Kantar Worldpanel's most chosen Chinese FMCG brand ranking. In 2022, the brand received around 1.23 billion Consumer Reach Points, followed by another popular dairy brand Mengniu with about 1.07 billion points.

Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*)

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Release date

June 2023

Region

China

Survey time period

November 2021 to October 2022

Special properties

across 53 markets covering 37,000 brands

Supplementary notes

* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).

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