Decision factors for potential female U.S. beauty box subscribers 2017, by channel

Most important beauty box features for women in the United States who are likely to subscribe in the next 12 months as of May 2017, by cosmetics purchase channel

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Source

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

532 respondents

Age group

18 years and older

Special properties

people who are likely to subscribe to a/another beauty box within the next year or are current subscriber

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How likely are you to subscribe to a/another beauty box within the next 12 months?".

Multiple answers were possible.

Only those respondents who answered that they were likely to subscribe to a beauty box in the next 12 months in a previous question were asked this question.

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