This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how relevant or influential pricing is regarding their choice of hair dye products in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level (3) of price sensitivity at 38 percent. In contrast, only three percent think hair dye should be as cheap as possible.
Women's opinions on amount spent on hair dye products in the United Kingdom in 2017*
Characteristic
Share of respondents
When it comes to hair dyes, money is not an issue. (1)
25%
(2)
20%
(3)
38%
(4)
15%
For me, hair dyes has to be a cheap as possible. (5)
English speaking female population, respondents who use hair dye at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[When it comes to hair dyes, money is not an issue. | For me, hair dyes has to be a cheap as possible.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Women's opinions on amount spent on hair dye products in the United Kingdom in 2017* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/718101/hair-dye-price-sensitivity-united-kingdom-uk/
Statista. "Women's opinions on amount spent on hair dye products in the United Kingdom in 2017*." Chart. June 1, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/718101/hair-dye-price-sensitivity-united-kingdom-uk/
Statista. (2017). Women's opinions on amount spent on hair dye products in the United Kingdom in 2017*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/718101/hair-dye-price-sensitivity-united-kingdom-uk/
Statista. "Women's Opinions on Amount Spent on Hair Dye Products in The United Kingdom in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/718101/hair-dye-price-sensitivity-united-kingdom-uk/
Statista, Women's opinions on amount spent on hair dye products in the United Kingdom in 2017* Statista, https://www.statista.com/statistics/718101/hair-dye-price-sensitivity-united-kingdom-uk/ (last visited December 23, 2024)
Women's opinions on amount spent on hair dye products in the United Kingdom in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/718101/hair-dye-price-sensitivity-united-kingdom-uk/
