Reasons for women switching hair dye brands in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked what reasons would cause them to switch from their usual hair dye brand in the United Kingdom (UK) in 2017. The highest percentage of respondents said they would switch their usual hair dye brand if they wanted to try something new at 30 percent. In contrast, only four percent would switch their usual brand due to an ad they saw.
