This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they rely on brands they have already tried and tested or try new hair styling products in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid to high range levels of brand loyalty. In contrast, only seven percent of respondents say brands do not matter when it comes to hair styling product brands.
Female customers' opinions on trying new hair styling product brands in the United Kingdom (UK) in 2017*
Characteristic
Share of respondents
I only buy hair styling products brands that I trust. (1)
24%
(2)
30%
(3)
29%
(4)
10%
When it comes to hair styling products, brands do not matter to me. (5)
English speaking female population, respondents who use hair styling products at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[I only buy hair styling products brands that I trust. | When it comes to hair styling products, brands do not matter to me.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Female customers' opinions on trying new hair styling product brands in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/717906/women-s-willingness-to-try-hair-styling-brands-united-kingdom-uk/
Statista. "Female customers' opinions on trying new hair styling product brands in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/717906/women-s-willingness-to-try-hair-styling-brands-united-kingdom-uk/
Statista. (2017). Female customers' opinions on trying new hair styling product brands in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/717906/women-s-willingness-to-try-hair-styling-brands-united-kingdom-uk/
Statista. "Female Customers' Opinions on Trying New Hair Styling Product Brands in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/717906/women-s-willingness-to-try-hair-styling-brands-united-kingdom-uk/
Statista, Female customers' opinions on trying new hair styling product brands in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/717906/women-s-willingness-to-try-hair-styling-brands-united-kingdom-uk/ (last visited December 22, 2024)
Female customers' opinions on trying new hair styling product brands in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/717906/women-s-willingness-to-try-hair-styling-brands-united-kingdom-uk/
