This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they rely on what they have already tried and tested or try new hair styling product trends in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level (3) of relying on what they already know at 35 percent. In contrast, only five percent of respondents say they like trying different hair styling product trends.
Female customers' opinions on trying new hair styling products in the United Kingdom (UK) in 2017*
Characteristic
Share of respondents
When it comes to hair styling products, I only rely on what I have tried and tested. (1)
19%
(2)
25%
(3)
35%
(4)
15%
I like to try new hair styling products trends. (5)
English speaking female population, respondents who use hair styling products at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[When it comes to hair styling products, I only rely on what I have tried and tested. | I like to try new hair styling products trends.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Female customers' opinions on trying new hair styling products in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/717894/women-s-willingness-to-try-new-hair-styling-products-united-kingdom-uk/
Statista. "Female customers' opinions on trying new hair styling products in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/717894/women-s-willingness-to-try-new-hair-styling-products-united-kingdom-uk/
Statista. (2017). Female customers' opinions on trying new hair styling products in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/717894/women-s-willingness-to-try-new-hair-styling-products-united-kingdom-uk/
Statista. "Female Customers' Opinions on Trying New Hair Styling Products in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/717894/women-s-willingness-to-try-new-hair-styling-products-united-kingdom-uk/
Statista, Female customers' opinions on trying new hair styling products in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/717894/women-s-willingness-to-try-new-hair-styling-products-united-kingdom-uk/ (last visited July 22, 2024)
Female customers' opinions on trying new hair styling products in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/717894/women-s-willingness-to-try-new-hair-styling-products-united-kingdom-uk/
