This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same hair styling products brand in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level (3) of brand loyalty at 35 percent. In contrast, only five percent say they always tend to acquire different hair styling product brands.
Women's positions on hair styling products brand loyalty in the United Kingdom (UK) in 2017*
Characteristic
Share of respondents
I always use the same brand of hair styling products. (1)
19%
(2)
26%
(3)
35%
(4)
15%
I always try different hair styling products brands. (5)
English speaking female population, respondents who use hair styling products at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[I always use the same brand of hair styling products. | I always try different hair styling products brands.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Women's positions on hair styling products brand loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/717881/hair-styling-products-brand-loyalty-in-the-united-kingdom-uk/
Statista. "Women's positions on hair styling products brand loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/717881/hair-styling-products-brand-loyalty-in-the-united-kingdom-uk/
Statista. (2017). Women's positions on hair styling products brand loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/717881/hair-styling-products-brand-loyalty-in-the-united-kingdom-uk/
Statista. "Women's Positions on Hair Styling Products Brand Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/717881/hair-styling-products-brand-loyalty-in-the-united-kingdom-uk/
Statista, Women's positions on hair styling products brand loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/717881/hair-styling-products-brand-loyalty-in-the-united-kingdom-uk/ (last visited August 25, 2024)
Women's positions on hair styling products brand loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/717881/hair-styling-products-brand-loyalty-in-the-united-kingdom-uk/
